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Non-conformist - noun

a person whose behavior or views do not conform to prevailing ideas or practices.

See also: renegade, freethinker, maverick, original
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We’ve been in countless gyms, and amidst all the grunts, clanks and sweat, we noticed a pattern — gym gear is ugly. It’s been the same for ages. It’s bland, boring and lacking character.

We thought if sneakers and streetwear can look dope, why can’t we bring that same attention to detail and aesthetics to gym gear? We didn’t accept what weightlifting belts, lifting straps, and wraps could do. So we made them better.
This is the non-conformist, innovative attitude that sparked the NoCo journey. We’re here to break boundaries and raise the bar for what gym gear can be. Now let’s level up together.
Lifting Strap
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Lifting Strap

$ 34.00 USD
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Description

Meet the most durable and best-looking lifting straps you’ll ever own.

Over the years, we’ve put many lifting straps to the test. What we found is that most straps have the same two weak points where tearing starts to happen after prolonged use. Given our commitment to reinventing weightlifting gear, we decided to do something about it. And so, our rugged NoCo Lifting Straps were born.

The loop and body/core section of the standard lifting strap wear out quickly, especially if you’re using the straps for heavy lifting. To prevent that, we reinforced those areas with a super resilient ballistic nylon material. We also added the same ballistic nylon on the tip of the strap to prevent fraying so the strap will consistently loop through easily.

The NoCo lifting straps are the perfect combination of utility and aesthetics so that you can lift heavy and in style.

How it works

Oftentimes your muscles can lift heavier weight than your grip can handle. That’s where the straps come in handy. The lifting straps dramatically improve your grip strength so that you can lift heavier and safer.

Slide your hand through the loop with the strap facing down your palm. Tighten the strap around the wrist by pulling the strap end. Make sure the strap is wrapped snug around the wrist.

Next, wrap the strap end around the barbell by going under and around. Cinch the strap around the barbell as tightly as possible. Then, repeat with the other hand. Now that you’re strapped in and ready for lift-off, it’s time to hit your next PR.

Sizing Chart
  • Size
    Waist
  • XS
    24" - 28"
  • S
    26" - 31"
  • M
    31" - 36"
  • L
    35" - 40"
  • XL
    39" - 44"
Product information
  • Dimensions
    20
    in x
    2
    in x
    1.5
    in
  • Weight
    3.32
    oz
Lifting Strap

The Details

What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.

Tap pulsing dots to learn more about what makes our products special.

Let them know who you’re repping through our sturdy aluminum buckle that holds up to pressure and spells NoCo

A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support

Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color

Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo

The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down

The Details

What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.

Lifting Strap

A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support

Close icon

Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color

Close icon

Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo

Close icon

The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down

Close icon
Lifting Strap

The Details

What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.

Tap pulsing dots to learn more about what makes our products special.

Our clever Velcro strip holds the thumb loop in place after you’ve used it to tightly wrap your wrists so that it’s not in your way or awkwardly dangling

We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist // We’ve laid the loop ends side by side and flat for optimal comfort

Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band

Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band

Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping

The Details

What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.

We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist. We’ve laid the loop ends side by side and flat for optimal comfor

Close icon

Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band

Close icon

Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band

Close icon

Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping

Close icon
Lifting Strap

The Details

What makes NoCo Lifting Straps different? Hover over the highlighted areas to find out.

Tap pulsing dots to learn more about what makes our products special.

Ballistic nylon reinforced tip - won’t fray or bunch

Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face

Ballistic nylon reinforced strap core - holds together through your biggest lifts

Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering

Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy

The Details

What makes the NoCo Lifting Straps different? Hover over the highlighted areas to find out.

Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face

Close icon

Ballistic nylon reinforced strap core - holds together through your biggest lifts

Close icon

Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering

Close icon

Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy

Close icon
Lifting Strap

The Details

We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.

Tap pulsing dots to learn more about what makes our products special.

A pull tab helps you adjust on the fly // Easily switch from standing to incline to preacher positions // Adjust to the proper setting in each position with just a click.

Removable neoprene pads provide extra comfort during heavy lifts

Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench

Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym

Interior pad for extra comfort when wearing the ArmTrainer around your chest

The Details

We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.

Removable neoprene pads provide extra comfort during heavy lifts

Close icon

Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench

Close icon

Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym

Close icon

Interior pad for extra comfort when wearing the ArmTrainer around your chest

Close icon
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