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a person whose behavior or views do not conform to prevailing ideas or practices.

See also: renegade, freethinker, maverick, original
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We’ve been in countless gyms, and amidst all the grunts, clanks and sweat, we noticed a pattern — gym gear is ugly. It’s been the same for ages. It’s bland, boring and lacking character.

We thought if sneakers and streetwear can look dope, why can’t we bring that same attention to detail and aesthetics to gym gear? We didn’t accept what weightlifting belts, lifting straps, and wraps could do. So we made them better.
This is the non-conformist, innovative attitude that sparked the NoCo journey. We’re here to break boundaries and raise the bar for what gym gear can be. Now let’s level up together.
ArmTrainer
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ArmTrainer

$ 129.00 USD
BUY NOW
Description

Frustrated with your (lack of) biceps gains? You’re probably guilty of one of these lethal mistakes:

  1. Not using proper form and unconsciously swinging the weights
  2. Not fully isolating your biceps and letting your deltoids take on the load
  3. Not targeting your muscle from a large variety of angles

The ArmTrainer’s got you covered on all three areas. It’s the only all-in-one solution to boost your arm workout and take your gains to the next level.

The ArmTrainer forces you to slow down, stop swinging, and lift consciously. You get full isolation of the muscle and increased time under tension (aka King TUT), giving you the round, sculpted biceps you’ve been working for. It’s time to break free from the bad habits that are holding you back and lift smarter.

How it works

When it comes to building the perfect set of arms, mind-muscle connection is everything. The ArmTrainer improves mind-muscle connection by forcing slower, more controlled movements, impeding your ability to unconsciously use momentum and swing the weights during the lift. It acts as a pivot in a lever system, concentrating the full force on the biceps and preventing the deltoids from taking on the bigger portion of the load. 

To achieve perfectly shaped biceps, you also must target the muscle from the full spectrum of angles. The ArmTrainer allows you to train your biceps from the three main angles - standing curls, preacher curls, and incline curls. Wear it around your chest or neck (whatever is more comfortable) to hit the perfect standing curls – or attach your ArmTrainer to the bench for preacher and incline curls. Check out the demo video to see the ArmTrainer in action.

Perfect At Home Or In The Gym

The ArmTrainer is designed to fit into your gym bag but is also the perfect addition to your home gym. Don’t have that bulky preacher curl machine? The ArmTrainer allows you to hit that critical angle, along with incline curls and the full spectrum of positions, at your home gym. So, whether you’re in the gym or working out at home, the ArmTrainer is the perfect tool to take your biceps game to the next level.

Sizing Chart
  • Size
    Waist
  • XS
    24" - 28"
  • S
    26" - 31"
  • M
    31" - 36"
  • L
    35" - 40"
  • XL
    39" - 44"
Product information
  • Dimensions
    30
    in x
    4
    in x
    5
    in
  • Weight
    50.72
    oz
ArmTrainer

The Details

What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.

Tap pulsing dots to learn more about what makes our products special.

Let them know who you’re repping through our sturdy aluminum buckle that holds up to pressure and spells NoCo

A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support

Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color

Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo

The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down

The Details

What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.

ArmTrainer

A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support

Close icon

Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color

Close icon

Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo

Close icon

The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down

Close icon
ArmTrainer

The Details

What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.

Tap pulsing dots to learn more about what makes our products special.

Our clever Velcro strip holds the thumb loop in place after you’ve used it to tightly wrap your wrists so that it’s not in your way or awkwardly dangling

We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist // We’ve laid the loop ends side by side and flat for optimal comfort

Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band

Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band

Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping

The Details

What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.

We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist. We’ve laid the loop ends side by side and flat for optimal comfor

Close icon

Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band

Close icon

Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band

Close icon

Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping

Close icon
ArmTrainer

The Details

What makes NoCo Lifting Straps different? Hover over the highlighted areas to find out.

Tap pulsing dots to learn more about what makes our products special.

Ballistic nylon reinforced tip - won’t fray or bunch

Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face

Ballistic nylon reinforced strap core - holds together through your biggest lifts

Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering

Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy

The Details

What makes the NoCo Lifting Straps different? Hover over the highlighted areas to find out.

Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face

Close icon

Ballistic nylon reinforced strap core - holds together through your biggest lifts

Close icon

Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering

Close icon

Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy

Close icon
ArmTrainer

The Details

We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.

Tap pulsing dots to learn more about what makes our products special.

A pull tab helps you adjust on the fly // Easily switch from standing to incline to preacher positions // Adjust to the proper setting in each position with just a click.

Removable neoprene pads provide extra comfort during heavy lifts

Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench

Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym

Interior pad for extra comfort when wearing the ArmTrainer around your chest

The Details

We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.

Removable neoprene pads provide extra comfort during heavy lifts

Close icon

Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench

Close icon

Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym

Close icon

Interior pad for extra comfort when wearing the ArmTrainer around your chest

Close icon
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